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Hey, and welcome! I’m Codrin, a digital marketer passionate about growth strategy, data, and user experience. Here, you’ll find a snapshot of my work, expertise and the impact I bring to organisations.

SKILLS

Marketing.

Growth isn’t about throwing tactics at the wall and hoping something sticks, it’s about strategy, testing, and iteration, which is where I come in. I specialise in performance marketing, analytics, and UX to create high-impact growth strategies that engage the right audiences and turn engagement into real conversions. With 8+ years of experience, I’ve helped organisations in the third sector, tech and e-commerce move beyond outdated tactics and build strategies across the entire marketing funnel.

Analytics.

Marketing without data is guesswork, but numbers alone don’t tell the full story, you need to understand why people act the way they do. I combine analytics and behavioural analysis  to uncover patterns, optimise performance and turn insights into action. When you understand the ‘why’ behind the numbers, you stop guessing and start growing.

UX.

A great user experience doesn’t just look good, it guides people effortlessly toward action. I use UX principles and growth sprints to identify friction points, optimise user journeys, and build intuitive, conversion-focused experiences. When design, data, and psychology align, marketing stops feeling like marketing and starts delivering real value.

Works

  • Marketing
  • Creative
  • Web

EXPERTISE

  • The Chartered Institute of Marketing
  • The Marketing Society

TIPS

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